To overhaul the press management around Wireless Festival – Europe’s leading hip-hop and urban music festival and a defining date in the summer calendar.
Zeitgeist implemented a new, refined approach to press accreditation and communication focusing on the vital messaging and stories that only Wireless can tell.
Strategy and Insight, Event Activation, Influencer Outreach, Communications, Artists Partnerships, Content Creation
A campaign that re-established Wireless as the pivotal moment of the summer with both the audience and media here and in the US.
Pieces of coverage across print, online and broadcast
Online readership
Print reach
Print reach
Broadcast reach of over
PR coverage on The Face, Vice, The Guardian, Clash
We’ve worked with Zeitgeist for years now and are always impressed with their calm and professional attitudes on site at events, especially when the unexpected happens! They’re great to be around and ahead of the curve when it comes to creative ideas.
Jane Kearney
PR Manager, Festival Republic