The Challenge

Rolling Loud is a hugely respected festival brand in the US. How do they launch their first ever non US show successfully in Europe?

The Solution

Zeitgeist successfully executed a hugely targeted campaign that positioned Rolling Loud Portugal as the world’s biggest hip hop show on the beach. We built hype around the line-up, the destination and most importantly the Rolling Loud community, creating huge amounts of earned media and cultural content with a bespoke collection of influencers and tastemakers

Capabilities

Strategy & Insight, Communications, Partnerships & Press Trip Management, Crisis Management, Media Relationships