To reflect the 50:50 gender split of the lineup, through coordination and management of a brand new influencer-focused campaign for Primavera Sound 2019, a first in approach and structure.
Bringing leading campaigners and recognisable figures to the festival, it generated high engagement and a connected campaign that reached beyond the usual press avenues and directly to a switched-on audience with a lasting impact.
Strategy and Insight, Event Activation, Influencer Outreach, Communications, Artists Partnerships, Content Creation
Amplification of positive messaging around the festival by working with influencers and content creators.
Instagram stories
Total reach
Total reach
No-fee feed posts
Zeitgeist delivered amazing results for Primavera Sound Festival, curating the coolest London-based gang, that took over the New Normal festival experience.
Alex Nikolov
PR Director, Primavera Sound