Elevate Parklife to Europe’s leading major festival and hotbed for youth culture – all whilst navigating a global pandemic and the return of festivals
A meticulously strategised campaign that tapped into media and influencers across music, entertainment, tastemakers, and large social platforms verticals. Some landmark content-heavy media partnerships were also delivered by Zeitgeist
Strategy & Insight, Communications, Influencer Outreach/Partnerships, Content Creation, Event Management, Crisis Management, Media Relationships, Brand Partnerships, Event Activation
A comprehensive year-on-year campaign which sees the festival and brand in the strongest place it has ever been in terms of influence across modern youth culture and audience response
pieces of coverage
opportunities to see
Trending/Biggest festival lineup announcement of 2022
Trending/Biggest festival lineup announcement of 2022
PR coverage on LADBible, BBC News, Hypebeast, Complex, Resident Advisor, Metro, BBC Radio 1, JOE, Dazed, Billboard