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Zeitgeist

The Challenge

Elevate Parklife to Europe’s leading major festival and hotbed for youth culture – all whilst navigating a global pandemic and the return of festivals

The Solution

A meticulously strategised campaign that tapped into media and influencers across music, entertainment, tastemakers, and large social platforms verticals. Some landmark content-heavy media partnerships were also delivered by Zeitgeist

Capabilities

Strategy & Insight, Communications, Influencer Outreach/Partnerships, Content Creation, Event Management, Crisis Management, Media Relationships, Brand Partnerships, Event Activation

PARKLIFE FESTIVAL
(UK)
PARKLIFE FESTIVAL
(UK)

The Results

A comprehensive year-on-year campaign which sees the festival and brand in the strongest place it has ever been in terms of influence across modern youth culture and audience response

1200

pieces of coverage

6.2B

opportunities to see

Trending/Biggest festival lineup announcement of 2022

Trending/Biggest festival lineup announcement of 2022

PR coverage on LADBible, BBC News, Hypebeast, Complex, Resident Advisor, Metro, BBC Radio 1, JOE, Dazed, Billboard