The task from the NHS was to concept and build an influential campaign raising awareness of organ donation amongst the young black community in the UK
A collaboration with George The Poet delivered an effective piece of content that resonated with its audience. The campaign was launched on National Poetry Day, Black History Month and National Transplant Month to maximise the conversational traction
Strategy and Insight, PR, Communications and Content Creation
Phenomenal outreach in media with the greatest influence on the campaign’s desired demographic
Total Impressions
YouTube Views
new donors in week one
new donors in week one
Coverage on Buzzfeed, SB:TV, MOBO, NME, i-D and GRM Daily