Launching in 3 cities, how does this iconic brand communicate the launch of the new X Class to millenials, media and cultural influencers?
Zeitgeist worked with the brand and partnered with Printworks for the London leg of the launch. Filling the room with 330+ audience of key London tastemakers and media we delivered huge engagement for the brand
Strategy and Insight, Event Activation, Influencer Outreach, Communications, Artists Partnerships, Content Creation
A hugely successful launch cementing Mercedes in the minds of affluent millenials
Influencers attending event
Media, Millenials and Influencers sourced by Zeitgeist
+ reach from social posts
+ reach from social posts
Media titles attended
It was awesome! This is the first time the Mercedes-Benz Van division in both the UK and Germany have done anything like it, so we’re really pleased it worked out so well.
Siobhan Rogers
Social Media Manager and Marketing Manager, Mercedes Benz-Daimler