The Challenge

Launch a football-inspired collection that appeals to both men & women

The Solution

Tap into the fashion trends around football shirts and gift influencers with relevant links to fashion/football. Reach out to fashion, consumer & sports media and push the unisex collaboration as an example of nostalgia in football and fashion. Additionally, utilise the timing of the launch to engage with Christmas gift guides

Capabilities

PR, Partnerships, Influencer Outreach & Engagement