The Challenge

Change the ‘terrace casual’ perception around the brand and grow the womenswear category

The Solution

Partner with Lewes FC, the only club in the world putting the same resource and infrastructure into its women’s and men’s teams

Build a content series elevating their ‘#EqualityFC’ story; promote the partnership through media, players and influencers. Produce an evocative campaign with Lewes FC for International Women’s Day highlighting the 100-year anniversary of the FA’s women’s football ban

Capabilities

PR, Campaign Ideation, Content Creation, Partnerships, Influencer Outreach