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The Challenge

Create a series of events for the world’s biggest social publisher that spoke to consumers, artists, and trade throughout the summer

The Solution

LADbible @ Cannes Lions
We created the “Hottest Party of the Summer at Cannes Lions”, for tastemakers and creatives attending the legendary ad-land festival. Mayhem at a €5M villa overlooking the bay. An opulent secret enterance, neon signs, lasers, loads of smoke and lights, beers and brilliant music ensured House Of Lad had it all. With the dancefloor on top of a swimming pool, giant disco balls, a bespoke garden bar to enjoy a cold beer, and a dwell space that hosted a giant screen rolling LADbible social stats throughout the night, there was loads to do, drink and eat – and DJ’s a plenty

The first ever LADbible urban festival at The Oval Space, Hackney London
Taking over the entire venue and all seven spaces, including pedestrianizing the street outside, we hosted a full day of fun and immersive experiences. There were live graffiti workshops, graffiti nail and glitter bars, Rockaoke, quizzes, vintage arcade, an interactive sports hall packed with games and also a ‘top bins’ activation with Gooner legend Paul Merson. A branded VW Camper Van with a DJ booth ensured that LADbible staff wanabe DJ’s had their moment in the spotlight. DJ performances from legends such as Mike Skinner finished the night. We set the bar high and this party is already legendary among staff. Some of them are still hungover…

LADbible x Parklife
Secure and run a partnership between LADbible and Parklife, and activate at one of the UK’s biggest hip hop and dance festivals. Take over the artist area with a bespoke activation for capturing content and interviews. With customised VW Camper Vans housing a bar and a DJ booth, deck chairs, parasols, tunes, beers and banter, this was the ultimate hangout for creating viral content, Insta reels and TikToks


Campaign Ideation, Influencer Outreach & Engagement, Event Management, Brand Activations, Experiential, Production, Creative


The Results

Events produced to the highest possible level of detail. Staff, artists and trade all engaged leading to amazing content opportunities and multiple new deals for the media group


drinks drunk this summer


tastemakers (and hangovers) at Cannes Lions attended the party of the summer at the LADbible Villa


members of LADbible group staff attended the greatest work party ever


members of LADbible group staff attended the greatest work party ever

Millions of views on content from a partnership with Parklife