The Challenge

Create a series of events for the world’s biggest social publisher that spoke to consumers, artists, and trade throughout the summer

The Solution

LADbible @ Cannes Lions
We created the “Hottest Party of the Summer at Cannes Lions”, for tastemakers and creatives attending the legendary ad-land festival. Mayhem at a €5M villa overlooking the bay. An opulent secret enterance, neon signs, lasers, loads of smoke and lights, beers and brilliant music ensured House Of Lad had it all. With the dancefloor on top of a swimming pool, giant disco balls, a bespoke garden bar to enjoy a cold beer, and a dwell space that hosted a giant screen rolling LADbible social stats throughout the night, there was loads to do, drink and eat – and DJ’s a plenty

LADfest
The first ever LADbible urban festival at The Oval Space, Hackney London
Taking over the entire venue and all seven spaces, including pedestrianizing the street outside, we hosted a full day of fun and immersive experiences. There were live graffiti workshops, graffiti nail and glitter bars, Rockaoke, quizzes, vintage arcade, an interactive sports hall packed with games and also a ‘top bins’ activation with Gooner legend Paul Merson. A branded VW Camper Van with a DJ booth ensured that LADbible staff wanabe DJ’s had their moment in the spotlight. DJ performances from legends such as Mike Skinner finished the night. We set the bar high and this party is already legendary among staff. Some of them are still hungover…

LADbible x Parklife
Secure and run a partnership between LADbible and Parklife, and activate at one of the UK’s biggest hip hop and dance festivals. Take over the artist area with a bespoke activation for capturing content and interviews. With customised VW Camper Vans housing a bar and a DJ booth, deck chairs, parasols, tunes, beers and banter, this was the ultimate hangout for creating viral content, Insta reels and TikToks

Capabilities

Campaign Ideation, Influencer Outreach & Engagement, Event Management, Brand Activations, Experiential, Production, Creative