American beer brand Goose Island wanted to build their presence in the UK craft beer market, but lacked a tone of voice and direction. How do they grow and develop meaningful relationships with their target audience?
Zeitgeist delivered a 3-year cultural program and PR campaign that totally revolutionised the beer brand. Encompassing music, beer, comedy and art, the brand is now cemented as a firm favourite with culture lovers and the campaign drove huge volume increases through consumer and trade experiential events and PR
PR, Influencer strategy, Strategy and Insight, Concept Creation, Experiential, Talent Acquisition, Creative Communications, Influencer Outreach & Management, Event Production, Content Creation, Event Partnerships
In addition to these stats, Zeitgeist helped the brand collaborate with 150 influencers last year alone, having 6 artist beers brewed and smashed KPI's.
pieces of press in past year
PR value of
Influencers supported us, in 2022
Influencers supported us, in 2022
brand awareness raise in past year
sold out events
Zeitgeist have been the perfect partner for Goose Island to take our experiential and PR campaigns to the next level, bringing a lot of knowledge and expertise to our strategy. A pleasure to work with, the team always does whatever it takes to make our events a success!
Fred Nesbitt
Senior Brand Manager, Goose Island