Support the Autumn / Winter line with a campaign that allows the fashion brand to pay homage to the pioneers of style and to capture the vibrancy of life in Westbourne Park in 1975
Partner with the Rampage Sound System at Carnival and create a mini documentary around stylish dressing for sound system culture
Strategy and Insight, PR, Influencer Outreach, Event Activation, Music and Event Partnerships, Communications and Content Creation
RampageXFarah – Nice Up The Dance – Celebrating The Influence Of UK Sound Systems
Watch Video
Total Reach
views
people saw branding at Carnival
people saw branding at Carnival
Coverage on High Snobiety, GQ, Mixmag, DJ, Clash, Notion and Metro
“Zeitgeist came up with an end to end activation for us around Notting Hill Carnival which perfectly tied into Farah’s brand history and the inspiration behind the AW17 collection. Their understanding of the music industry and the management of the project delivered a result that provided us with significant reach and credible engagement with our male target audience”
Mia Zackrisson
Global Head of Marketing, Farah