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The Challenge

Create authentic festival activations that champions the brand’s commitment to new and emerging music

The Solution

Take Dr. Martens flagship Camden venue, The Boot Room, on tour and produce immersive festival activations with incredible underground talent

Capabilities

Strategy and Insight, PR, Influencer Outreach and Communications

DR. MARTENS
BOOTROOM
ON TOUR
DR. MARTENS
BOOTROOM
ON TOUR

The Results

Packed activations, engaged fans, huge PR reach and demonstrable uplift in product sales

Reach of

89m
30

Influencers attended

National Coverage on Complex, Clash, London In Stereo, Evening Standard

National Coverage on Complex, Clash, London In Stereo, Evening Standard

47

Acts booked

Brand presence at 3 x leading British festivals

“Their campaigns are both creative to engage consumers yet structured to deliver results. They consistently deliver and smash their targets”

Daniel Freeland
UK Marketing Manager, Dr. Martens

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