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Zeitgeist

The Challenge

Safaplace is a community charity set up after the tragic suicides of two secondary school pupils in Stoke Newington. How can you raise money to support the charity and increase national awareness around young people’s mental health?

The Solution

Zeitgeist are founding partners in Look Up Pop Up, a record and book store curated by celebrated figures such as Gilles Peterson. The pop up lasted for a week and hosted talks on mental health by the likes of The Connor Brothers, Goldie, James Lavelle, Colleen ‘Cosmo’ Murphy, Miquita Oliver and Jordan Rakei.

Capabilities

Concept Creation, Artist Recruitment, PR, Social Media, Influencer Outreach, Content, Production

Look Up
Pop Up
Look Up
Pop Up

The Results

A hugely successful awareness piece for the charity with an amazing amount raised

72

pieces of earned media coverage

+2000

people purchased records and books

£30000

raised for charity

£30000

raised for charity

Tastemaker attendees across music, art and fashion

‘It was great to collaborate with the Zeitgeist team and raise funds for a charity that plays an important role for our community and our kids’

Gilles Peterson

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