We were asked to amplify the messaging around Music4MentalHealth with an event at the BT Tower and a star-studded gig at the Roundhouse.
A comprehensive PR campaign that focused on media and influencers with big reach to spread the word far and wide, aligned with a deeper campaign that educated young people and encouraged them to share their experiences of mental health.
Creative Concept, PR, Talent Outreach, Influencer Outreach
Massive media pick up for a campaign that leveraged the power of celebrity in a positive way
total impressions
Sold out in under
pieces of media coverage
pieces of media coverage
PR coverage across BBC News 24, Metro, Evening Standard, Daily Mail, UNILAD, MTV, NME + more
The Zeitgeist team are amazing partners and their ideas, energy and connections within the entertainment industry allowed us to activate a campaign with a truly global reach.
Peter Cowley
Music4MentalHealth