Identify the next generation of young talent from the UK and collaborate with them to realise a personal, creative passion
Zeitgeist engaged 100 young creatives and cultural influencers from musicians to chefs, photographers to poets and developed 3 passion projects that ASOS could support and mentor to fruition
Strategy and Insight, Event Activation, Influencer Outreach, Communications, Artists Partnerships, Content Creation
Loyle Carner - Chilli Con Carner ADHD Cookery School
kids taught and had life improved
more schools funded by ASOS + charity status
tickets for dinner sold out in 5 minutes
tickets for dinner sold out in 5 minutes
PR coverage on Guardian, Vice, Radio 1, BBC 6Music
Elf Kid - ‘Reload That’ (official promo video), Ethiopia trip and London show
YouTube tweet to
Video hosted on GRMDaily, RWD, NME, Clash and MTV
views in 7 days
views in 7 days
ASOS editorial in Fader, NME, Dazed and Complex
“Thank you and your team for all of the hard work (and in some cases blood and sweat!) in shaping and delivering this project.”
Rachel Bremer
Global Communications Director, ASOS