Zeitgeist

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Zeitgeist

The Challenge

Five years ago Reading & Leeds needed to be refreshed to stay relevant and appeal to new audiences

The Solution

Revitalised the line-up by introducing new genres and completely reworking the messaging and approach with media

Capabilities

Strategy and Insight, PR, Influencer Outreach and Communications

Reading
& Leeds
Reading
& Leeds

The Results

Now in year 5 our campaign has reinvigorated the festival brand and we’ve been awarded a wider comms brief by Live Nation making us the most powerful festival PR agency in the world

195k

tickets over one huge weekend

600+

global media onsite

22

Billion combined campaign reach in 2017

22

Billion combined campaign reach in 2017

Key media takovers on platforms such as Snapchat and Facebook Live

“A superb agency with terrific staff that have always delivered for me”

Melvin Benn
Managing Director, Festival Republic

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