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Zeitgeist

The Challenge

The task from the NHS was to concept and build an influential campaign raising awareness of organ donation amongst the young black community in the UK

The Solution

A collaboration with George The Poet delivered an effective piece of content that resonated with its audience. The campaign was launched on National Poetry Day, Black History Month and National Transplant Month to maximise the conversational traction

Capabilities

Strategy and Insight, PR, Communications and Content Creation

NHS
The
Human
Story
NHS
The
Human
Story

The Results

Phenomenal outreach in media with the greatest influence on the campaign’s desired demographic

Total Impressions

212m
52000

YouTube Views

2000+

new donors in week one

2000+

new donors in week one

Coverage on Buzzfeed, SB:TV, MOBO, NME, i-D and GRM Daily