Zeitgeist

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Zeitgeist

The Challenge

Support the Autumn / Winter line with a campaign that allows the fashion brand to pay homage to the pioneers of style and to capture the vibrancy of life in Westbourne Park in 1975

The Solution

Partner with the Rampage Sound System at Carnival and create a mini documentary around stylish dressing for sound system culture

Capabilities

Strategy and Insight, PR, Influencer Outreach, Event Activation, Music and Event Partnerships, Communications and Content Creation

FARAH
NOTTING HILL
CARNIVAL
FARAH
NOTTING HILL
CARNIVAL

The Results

RampageXFarah – Nice Up The Dance – Celebrating The Influence Of UK Sound Systems

Watch Video

Total Reach

78m+
400k

views

300k

people saw branding at Carnival

300k

people saw branding at Carnival

Coverage on High Snobiety, GQ, Mixmag, DJ, Clash, Notion and Metro

“Zeitgeist came up with an end to end activation for us around Notting Hill Carnival which perfectly tied into Farah’s brand history and the inspiration behind the AW17 collection. Their understanding of the music industry and the management of the project delivered a result that provided us with significant reach and credible engagement with our male target audience”

Mia Zackrisson
Global Head of Marketing, Farah

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