Zeitgeist

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Zeitgeist

The Challenge

How does this iconic brand capitalise on it’s change in fortune and re-establish itself with a younger audience in a subversive and relevant way

The Solution

Now in our 5th year working with the brand we have year-on-year evolved the #STANDFORSOMETHING series of intimate tour dates with huge acts and newsworthy disruptive events

Capabilities

Strategy and Insight, PR, Influencer Outreach and Communications

Dr. Martens
#StandFor
Something
Dr. Martens
#StandFor
Something

The Results

A campaign that has now gone global based on the strong results the Zeitgeist team have delivered

Reach for 2017 Campaign

412m
30+

shows

5000+

pieces of editorial coverage

5000+

pieces of editorial coverage

First time music used to launch new boot

“Their campaigns are both creative to engage consumers yet structured to deliver results. They consistently deliver and smash their targets”

Daniel Freeland
UK Marketing Manager, Dr. Martens

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