Zeitgeist

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Zeitgeist

The Challenge

Identify the next generation of young talent from the UK and collaborate with them to realise a personal, creative passion

The Solution

Zeitgeist engaged 100 young creatives and cultural influencers from musicians to chefs, photographers to poets and developed 3 passion projects that ASOS could support and mentor to fruition

Capabilities

Strategy and Insight, Event Activation, Influencer Outreach, Communications, Artists Partnerships, Content Creation

#ASOS
Supports
Talent
#ASOS
Supports
Talent

The Results

Loyle Carner - Chilli Con Carner ADHD Cookery School

12

kids taught and had life improved

25

key media and influencers at event

100

tickets for dinner sold out in 5 minutes

100

tickets for dinner sold out in 5 minutes

PR coverage on Guardian, Vice, Radio 1, BBC 6Music

#ASOS
Supports
Talent
#ASOS
Supports
Talent

The Results

Hollie McNish - Verse 1 @Codogan Hall with The Dutch Metropole Orchestra

40

artist social posts, quadruple the contract commitment

10

million+ views of her poetry

900

tickets sold in 20 minutes

900

tickets sold in 20 minutes

PR coverage on Dazed, Complex and Independent

#ASOS
Supports
Talent
#ASOS
Supports
Talent

The Results

Elf Kid - ‘Reload That’ (official promo video), Ethiopia trip and London show

YouTube tweet to

66m

Video hosted on GRMDaily, RWD, NME, Clash and MTV

125k

views in 7 days

125k

views in 7 days

ASOS editorial in Fader, NME, Dazed and Complex

“Thank you and your team for all of the hard work (and in some cases blood and sweat!) in shaping and delivering this project.”

Rachel Bremer
Global Communications Director, ASOS

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