contact@thezeitgeistagency.comCommunicationInfluencer Outreach
Audience Development
Content & Seeding
Amplification
contact@thezeitgeistagency.comCommunication
2016 is our 4th year working with this iconic brand. The #STANDFORSOMETHING initiative has cemented the brand in the music activation space and brings the best artists to their fans via disruptive gigs and shows in intimate spaces
Working the shows in a PR and content seeding capacity the campaign reach was
64,880,616 - PR opportunities to see
“A really solid agency. The team at Zeitgeist always deliver strong campaigns for us as they understand our brand values, what it stands for and how we like to engage with the diversity of consumers that buy into this brand. As an agency they respond really well to upfront KPI’s we set and subsequently their campaigns are both creative to engage consumers yet structured to deliver results. The agency have been integral element of putting our branded music platform on the map - a campaign which has now gone global based on the strong results the UK team have delivered. And last but not least, the team are great at taking on tactical briefs to engage media and drive brand cut through. Would highly recommend.”
UK Marketing Manager, Dr. Martens
The 2016 campaign will be our 3rd with Original Penguin. Although they have had strong historical ties with music, we have now put them firmly on the map with the #BeAnOriginal campaign which brings fans the best breaking and established acts playing guerrilla gigs, discussing influences and roadblocking city centres
121,082,216 PR opportunities to see
“We have worked with the team at Zeitgeist over the past 2 years on our Original Penguin Plugged In music campaign. They are an outstanding agency, their expertise and knowledge within the music space has helped us create engaging content across all our platforms. This has been complimented and the reach expanded through the additional PR coverage that they have achieved throughout the campaign.”
Louise Hughes, UK & International Marketing Manager
A hugely influential campaign to drive awareness around organ donation with young teens. George The Poet created an inspiring piece of content highlighting the issues around organ donation and our targeted seeding campaign was the NHS’s most successful young adult campaign to date, connecting with an incredibly hard to reach demographic
78,000 youtube + social views
“We have worked with the team at Zeitgeist over the past 2 years on our Original Penguin Plugged In music campaign. They are an outstanding agency, their expertise and knowledge within the music space has helped us create engaging content across all our platforms. This has been complimented and the reach expanded through the additional PR coverage that they have achieved throughout the campaign.”
Louise Hughes, UK & International Marketing Manager
Eschewing a traditional food review campaign, our word of mouth influencer outreach established the launch via a pop up at the iconic Old Blue Last music venue in Shoreditch and a partnership with VICE. The glowing endorsements from cultural and lifestyle tastemakers ensured the launch of the flagship restaurant was a huge success and numbers continue to remain impressive
9,204,128 PR opportunities to see
“The opening of our Shoreditch restaurant required a totally different approach to previous launches, due to the level of competition and choice already on offer to the public. The Zeitgeist Agency were able to tap into a hot bed network
of cultural and lifestyle influencers to build social buzz, anticipation and credibility in advance of launch date. The quality of influencers and the level of messaging they managed to deliver has surpassed our expectation.”
James Newman, Marketing Director
Previous Case Study
Zeitgeist have worked with Reading & Leeds Festivals for 4 years managing PR and influencer outreach. With 170K tickets to sell we have been instrumental in revitalising these legendary events, ensuring a whole new generation buy tickets and articulating via media the evolving genres on offer.
“Zeitgeist have been working on the press campaign for Reading & Leeds since late 2012. During this time, Jamie and the team have secured invaluable print and online press coverage for the Festivals. The employment of Zeitgeist coincided with the introduction of new dance and urban stages for Reading & Leeds, and Zeitgeist have worked hard to introduce the Festivals to this new audience, through coverage carefully pitched to relevant titles. In addition, their regional press coverage in particular has been exceptional, with Zeitgeist working closely with publications local to the Festivals. Onsite, Zeitgeist are enthusiastic, conscientious and professional and I would have no hesitation in recommending the agency as expertly qualified to handle festival PR campaigns.”
– Melvin Benn, Festival Republic
Working with Kendal Calling over the past 4 years, our PR and broadcast campaigns have been instrumental in seeing attendances rise from 5K to 25K. We have hugely raised awareness of the festival in the UK and overseas and the festival sold out a record 20 weeks in advance in 2015.
“Zeitgeist are a joy to work alongside but it’s the results that speak for themselves. With their expertise we have grown Kendal Calling year on year and with the PR coverage they have secured we have achieved sell-out in record time. Their passion for projects is catching and has resulted in fantastic features, especially for our Live from Jodrell Bank series of concerts (and not to mention the numerous TV features for Kendal Calling!).”
– Andy Smith, Promoter, Kendal Calling, Live From Jodrell Bank
We launched Zeitgeist Europe in 2016 due to demand from Indetantional promoters who covet the UK audiences we can reach. In terms of influencers and editorially, the UK market is as important to creating fans and audiences as local activity. The UK remains the key trend setting territory in terms of media at both a local and international level.
After 3 years of bouncing from one PR company to the the next, with rather mixed results, Zeitgest delivered a fully comprehensive and very successful campaign for Horizon in year four. They are a tight team and they get it.
- Horizon Festival
